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P&G Taps Shakira for 3D White Campaign

Singer will front for both Crest and Oral-B.

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By: TOM BRANNA

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3D White announces its first ever global partnership with multi-platinum artist and two-time Grammy award-winning star, Shakira. According to P&G, the brand, known for creating whiter, brighter smiles around the world, identified Shakira as someone who truly celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile. “We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,” said S...

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